Produced in O-I’s plant at Soacha, Colombia, the Yaguara package was created in a design partnership between renowned UK artist Brian Clarke and the O-I Covet™ team. The design of this outstanding bottle was inspired by the iconic Copacabana sidewalks, and supports the high-end positioning of this cachaça brand in the local and global markets.
Since 1970, the World Packaging Organization has given awards to numerous new packages from all around the world. In the WorldStar Awards 2015, 266 entries were received from 38 countries, and Yaguara was one of four Brazilian products that won this important recognition of packaging excellence.
“We have been very pleased with the continuing attention and awards that the Yaguara bottle has gained in many markets,” said Stephanie Johnston, Covet’s general manager. “We think of this beautiful bottle as a business card for our capabilities in the super premium spirits segment. This WorldStar award reinforces our commitment to continue breaking the boundaries to connect with consumers in powerful way that only glass can do.”
Covet™ is a collection of luxury glass packaging products and services. In Europe, O-I offers Covet Classics, a high end super premium standards collection.
Andrew Yeoland, Spirits Segment Lead for O-I Europe, said, “Many of the qualities seen in the Yaguara bottle can be replicated in Europe thanks to the multimillion Euro investments we have made in Europe over the last three years to improve our offering to our spirits customers.”
WorldStar awards illustrate the continual advancement of packaging design and technology, and create a living standard of international packaging excellence. “Hearty congratulations to our customer, Carmosina, for this important achievement, and to the team involved in Yaguara’s production” said Johnston.
Yaguara is currently available in Brazil, North America, and the UK.
About Yaguara Cachaça
The creation of Cachaça Yaguara is rooted in the friendship of three young entrepreneurs. Thyrso and Thiago Camargo met Hamilton Lowe during their formative years, becoming fast friends during their time at school together. Over the years, Hamilton often travelled from his native England to visit the brothers at their home in Brazil, when they would occasionally visit Thyrso and Thiago's grandfather – a man who has spent his life perfecting his own cachaça, “Cachaça do Barba.” It was on one such visit to Paraná that they realized there was an opportunity to bridge that family cachaça tradition with modern Brazil. They hatched a plan to create their own cachaça and Yaguara Cachaça was born.